AdsWizz has expanded its tools with a new attribution solution. The solution for audio allows advertisers to virtuously measure the impact of their ads and maximize the effectiveness of each wayfarers while it is still in progress. In a study of 600 campaigns that have used AdsWizz attribution technology, advertisers saw a 4.0% stereotype conversion rate of ad impressions, and of the campaigns tracking purchase related conversions, 82% of advertisers were worldly-wise to symbol a purchase to the audio razzmatazz campaign.
“Audio is a hugely popular industry with fast-growing listenership numbers,” said Pierre Naggar, SVP Global Demand at AdsWizz. “The launch of our attribution solution brings to the audio industry measurement wangle to data insights that they can plan campaigns against. We’ve made it easy for advertisers to tailor conversion metrics to weightier suit their campaigns goals.”
“AdWizz’s attribution solution has been instrumental in showing our clients the true value and power overdue streaming radio and podcast advertising,” said Jonathan Gualotuna, Head of Programmatic at Promote, a digital marketing organ specializing in performance marketing. “By stuff worldly-wise to virtuously symbol our audio campaigns to purchases and consumers’ path to conversion, we were worldly-wise to see phenomenal return on ad spend and provide key insights for our advertisers.”
As audio consumption has grown, it has powerfully wilt a part of everyday life – twin consumers in the morning with the daily news, on their commutes, and while they exercise and cook. But during these activities, listeners do not unchangingly stop to siphon out a desired action, like visiting a brand’s website to sign-up or make a purchase, plane though the audio ad may have created initial awareness. The desired whoopee often occurs on flipside digital device, differing from the one where the ad was heard, at a later time. This wait and device fragmentation leaves advertisers unable to virtuously connect conversions to their audio ads.
AdsWizz attribution solutions now enable advertisers to see which conversions can be attributed to their audio ads. AdsWizz attribution technology is the first platform to combine cross-device ad tracking and attribution reporting in the same platform. This powerful combination allows precursor to assess the impact of their ongoing campaigns at a granular level. The solution is worldly-wise to surface performance insights and automatically recommend specific wayfarers adjustments for mid-flight optimization strategies. It’s like having an ad navigation system that re-routes the wayfarers on a successful path every time it detects blockages or delays.
The solution is misogynist on AdsWizz AudioMatic, the audio and podcast planning and ownership platform for advertisers; and AdsWizz AudioServe, the wayfarers management and trafficking solution for audio publishers. It is misogynist today in all major global markets