Acast announced the rent of Kate Digby as Group Sales Lead, Australia and New Zealand. Digby joins Australia’s most comprehensive insights, strategy and sales unit solely secure to podcasting, and will be responsible for guiding the team and offering remoter insight to brands and agencies looking to include podcasting within their audio marketing strategy.
The visit comes at a time of tremendous growth for the podcast industry both on a global and local scale, with shows part of the Acast network standing to exceed 25 million monthly listens in Australia alone.
With increasingly than 15 years’ media wits spanning London and Sydney, and specializing in audio, Digby joins Acast from previous roles as Commercial Director at Sonder and Group Sales Manager at Nova Entertainment. Prior to this, Digby held roles at the former out-of-home visitor Adshel, and Global Radio London.
Digby will work slantingly Liam Daly, Group Sales Lead Australia and New Zealand, and will report directly to Henrik Isaksson, Acast’s Regional Manager Directing for Australia and New Zealand.
Isaksson said: “Having Kate as part of the team represents the next stage of growth for Acast locally as she brings a wealth of wits working with major brands, wideness multiple platforms, to momentum positive merchantry results. Her expertise will be invaluable for any trademark wanting to tell their story within podcasting, while maximising the potential of their investment and sales objectives.
“Podcasting is home to some of the most engaged audiences of any razzmatazz channel, and Acast is home to some of the most talented creators and biggest shows in Australia. We protract to go from strength to strength, so there’s never been a worthier opportunity for creators and brands to work together and unhook creative podcast razzmatazz that works.”
Digby added: “I listen to podcasts all the time — whether I’m driving, cooking or walking — so joining such an innovative, global leading podcast merchantry at a time of unfurled growth feels like the perfect move.
“Smart brands are seeing the possibilities presented by podcast advertising, and I’ll be working with them to help unzip meaningful results through the unique and engaging environment it provides.”