AdsWizz,a digital audio and podcast technology solutions company, and AI Music, a London based AI and music technology company, announced that they have signed an try-on to bring AI Music’s Sympaphonic Ads technology to AdsWizz AudioMatic DSP, the company’s audio and podcast ad ownership platform. Dunkin’, America’s all-day, everyday stop for coffee and baked goods, is one of the first to tap into the joint solution to enhance the way they engage with listeners.
The integration ways that brands and agencies using AdsWizz AudioMatic can enable the preliminaries audio of the ads to automatically retread to the listener’s music genre, in real-time when the ad is played. The technology has been shown to result in increasingly ad engagement, and to significantly cut production time for brands and agencies, while delivering a increasingly personalized ad experience. Under the terms of the agreement, AdsWizz AudioMatic is the only ad ownership platform that can take wholesomeness of this technology for digital audio advertising.
“We’re excited to be working with AI Music to bring Publicis Inspire Media Engine and Dunkin’ new digital audio ad experiences,” said Pierre Naggar, SVP of Global Demand, AdsWizz. “Pilot campaigns have shown advertisers’ positive results with an stereotype of 95% subtract in production time, 5x greater efficiency compared to standard audio tactics, and 238% higher engagement compared to non-personalized ads.”
“AdsWizz is the platonic partner to bring this solution to market” said Siavash Mahdavi, CEO of AI Music. “We believe that this will enable brands and agencies to increasingly closely engage with their audience, as they can create audio ads at scale that are less disruptive for listeners.”
“We’re thrilled to be one of the first brands to run campaigns using the Sympaphonic Ad product with AdsWizz, in collaboration with Publicis Inspire Media Engine, as we promote our espresso platform and highlight our new non-dairy offerings,” said Keith Lusby, VP of Media at Dunkin’. “Leveraging the AI ad product gives listeners a seamless, personalized ad experience.”
The solution is misogynist today in beta to agencies and trading desks globally that use AdsWizz AudioMatic DSP, and to publishers that use AdsWizz AudioServe Campaign Manager.