Concert livestreaming platform Mandolin raises $12M

Mandolin just marked its first birthday older this month, and yet the Indianapolis-based startup is once announcing a $12 million Series A. That’s a quick follow up to the $5 million seed it raised in early October of last year. Turns out the global pandemic is a pretty fortuitious time to launch and grow a concert streaming platform.

The oversubscribed round was co-led by 645 Ventures and Foundry Group and featured spare funding from existing investors like High Alpha and TIME Ventures (Marc Benioff).

The big question, of course, is what happens to a visitor like Mandolin when the world starts opening when up? Sure concert livestreams got a massive uplift as fans and artists unwrinkled were seeking an outlet as touring ground to a halt. But what now that venues are starting to reopen.

“As artists return to performing in sold out venues, Live will undoubtedly wilt a can’t-live-without digital complement that amplifies live shows,” CEO Mary Kay Huse said in a release. “Our new round of financing will support us in driving innovation of our personnel solution, delivering new digital offerings, and reinforcing our routes to market, so that every show is Live .”

Image Credits: Mandolin

Granted, that’s…pretty abstract. But the simple wordplay is the visitor has been looking toward enhancing the in-person event as well, superiority of an inevitable reopening. Essentially the visitor wants to build a companion app for shows.

Here’s what Huse told Variety last week, “I would love it if we could see upwards of 50% of in-person attendees experiencing something digitally while in the venue, as early as surpassing the end of the year. It’s just creating a compelling content that makes them want to do it.”

The visitor will moreover protract to focus on streaming, which may see a hit, but certainly isn’t going away, post-pandemic. The news moreover sees 645 Managing Partner Nnamdi Okike joining the company’s board.

“During COVID-19, livestreaming has been a game-changer for fans who want to wits their favorite artists, and for artists and venues who want to bring heady live events for their fans,” Okike said. “Mandolin provides the weightier technology platform to enable these experiences, and they’re moreover scaling a visitor to meet the needs of this fast-growing category.”

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