Empathy Can Be the Number One Growth Catalyst for Your Business

World Leaders, Innovators and the greatest thinkers of today’s times have hailed empathy as a wow factor and now the world is giving empathy all the credit it deserves. The dawn of the 21st century has moved the spotlight on Soft Skills. The world is racing at a supersonic speed piggybacking on the bandwagon of technology is now going gaga over a skill set that has proved to be a game-changer of sorts. The 4-Cs of the 21st Century: Critical thinking, Communications, Collaboration, and Creativity have not only reverted workplace dynamics but moreover individual narratives. 

Defining Empathy 

The not so new but now extremely honoured member in the team of must-have skill sets is Empathy. According to the Encyclopaedia of Social Psychology, “Empathy is often specified as understanding flipside person’s wits by imagining oneself in that other person’s situation.”  

When one is talking well-nigh empathy, the term sympathy often pops up in the conversation. Sympathy ways that you have been moved or finger a rush of emotions considering of a person or an experience. Empathy helps an individual to put themselves in someone else’s shoes. It helps one to stay there and see where it pricks the most.   

Shreeya Pande, Head of Business Development at Jagarmanacha, an excellence Centre in Maharashtra works with a lot of youngsters helping them shape their lives. Shreeya explains empathy beautifully. “Holistic growth is never ‘alone’ it’s unchangingly coming in ‘collective’ sense. According to my, Empathy is getting into the shoes of the other person and thinking well-nigh the situation and see things from their perspective.” 

Research backs empathy 

Research shows that empathy is a key ingredient for establishing strong professional immuration as well as maintaining healthy and harmonious personal relationships. Psychologists and Mental Health professionals too have upper regard for empathy. According to them, individuals who have upper levels of empathy are increasingly likely to function well witnessing stronger social circles, cultivate emotional immuration and have increasingly satisfying personal relationships. Empathy is the lens through which one can have a largest view of things while understanding the perspectives, needs and limitations of others in the picture. The golden rule is treating people the way you want to be treated.  

When we ask children what their favourite subject is, the wordplay is most likely to be based on how much they like the teacher teaching a particular subject rather than the interest they have in the subject. Like Harper Lee, author of the bestselling book, To Kill a Mockingbird puts it, “Are you proud of yourself tonight that you have insulted a total stranger whose circumstances you know nothing about?”  

How Do We Empathize?  

Sucheta Gauba, Founder of Sucheta Gauba, a suit trademark that promotes sustainability has a personal wits to share. “I truly believe every garment has a story and that hands and souls are putting together a piece of happiness and pure joy. How trappy one feels is subjective but the only thing that stays unvarying is empathy towards who is wearing it and most importantly who is making them. The movement who made my gown in the sustainable malleate industry is an inspiration how empathy is the focal point virtually which every garment’s story is written.” I remember on the 17th day (I started working at 17) of my journey as an entrepreneur my dad told me, “If you want happiness in your work, you ought to pension people virtually you happy,” she adds. 

“When you start to develop your powers of empathy and imagination, the whole world opens up to you.” – Susan Sarandon

Here are a few signs you are an empathic person: 

  • You superintendency tightly well-nigh other people.  
  • You sometimes finger overwhelmed in social situations.  
  • You have a knack for picking up on how people are feeling.  
  • You are attuned to the feelings of those virtually you and people value you for that.  
  • People seek your counsel and advice.   
  • You are a patient listener.   
  • You try to reach out to others who are suffering.  

The world needs increasingly empaths. There are too many intelligent people virtually anyway.  

Here is how to make empathy work as a impetus for your Business:  

Make Empathy your middle name

An organization that humanizes and does not just monetize its relationship with its clients, makes a lasting impact. Make your customers finger heard and cherished. Use social media to create a presence and a trademark value on genuine empathy so that your clients and potential customers resonate with you. 

Empower your Manpower

Let your team ideate increasingly often. Most of the time, our teams are largest engaged with customers and connect to them on an emotional level much increasingly than we do. Their ideas might have the potential to momentum in results and revenue. Empathise, Empower and Encourage your team to share their ideas and point of view. Provide them with the resources they need to make things happen. When an employee knows a manager or their superabound has their back… they will take that leap.

Because it is just not a Cause

The customers today are informed netizens who are sensitive to global issues. They have a mind of their own and proactively share their views on social media. If customers see a trademark supporting a rationalization or a trademark drawing light on an important issue, they connect with the brand, at a increasingly personal level. E.g. When Brands like Reebok, L’Oréal, P&G and Netflix supported the rationalization ‘Black Lives Matter’, they gained tremendous traction and love from netizens.

Reflect and Re-analyse

Reflection plays a pivotal role in developing empathy. When a team gets and sits when together and reflects on approaches and mechanisms to analyse what worked well for the organization and what did not. Every member gets an opportunity to witness things from the other person’s perspective. One certainly cannot reflect objectively without having empathy for others. Empathy is the towers woodcut of positive action.    

Satya Nadella says it the best, “Empathy makes you a largest innovator. If I squint at the most successful products, we [at Microsoft] have created, it comes with that worthiness to meet the unmet, unarticulated needs of customers.” 

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