Demand Curve: 7 ad types that increase click-through rates

We’ve spent millions of dollars running ads for brands like Outschool, Imperfect Produce and Microsoft. At Demand Curve, we’ve worked with over 500 startups, meticulously documenting growth tactics for all growth channels. This post moreover incorporates what we’ve learned from our agency, Bell Curve.

Here are seven ad types that have proven to increase click-through rates (CTR), with examples of each. Clone them to test in your own social ad campaigns.

Address worldwide complaints and questions directly in your ads, as they will help eliminate objections upfront and encourage clicking to learn more.

Customer reactions

If you’re selling a consumer product, it’s likely that some of your customers have posted product reviews, unboxings or recommendation videos on their social media accounts. You can use your customers’ user-generated videos in your social ads — with permission.

Search through Twitter, Instagram and Facebook for posts that mention your product. Reach out to the consumer and ask them if you can use their content in an ad campaign, and subsequently, compile the most positive reactions into a video ad.

This works well considering dramatic faces are sustentation magnets. Make sure the thumbnail photo shows a strong emotional image. People will click considering they can’t help but want to see what provoked the emotion. User-generated reaction videos moreover highlight your products’ “Moment of Wow.” If users superintendency unbearable well-nigh your product to make a positive reaction video, their energy is contagious. Your ad regulars will connect your product with a strong positive emotion.

Customer reactions make for unconfined ads

Customer reactions make for unconfined ads. Image Credits: Demand Curve

You versus the competition

Comparison ads vise your product versus something your regulars once knows. This works well for both ads and the landing page your ad will lead to when clicked on. Try positioning your strongest value proposition — the most valuable promise you’re making to your consumer — versus your generic competitors.

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