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Substack is Investing in Podcasts

Substack is funding the launch of a new podcast network tabbed Booksmart Studios. According to Axios, this is Substack’s first major financial investment in podcasting.

Why it matters: Substack sees the venture as a way to deepen its transferral to podcast publishing on its platform and as a specimen study for what’s possible for self-sustaining podcast networks.

Details About Booksmart Studios:

Michael Vuolo, former producer of WNYC’s On the Media and Matthew Schwartz, a Murrow Award-winner and NPR freelancer will launch Booksmart Studios.

Five new podcasts will be widow at the start. This will consist of podcasts from media veterans John McWhorter and Bob Garfield, among others. Axios reported that Garfield was fired from New York Public Radio in May for violating its anti-bullying policy.

The first three podcasts will be: Banished with Anna Khalid, Lexicon Valley with John McWhorter, Bully Pulpit with Bob Garfield. They are reportedly launching in July. Later this summer, two increasingly podcasts will launch: The Direction of Sound hosted by Chris Mandra, and Unprecedented hosted by Michael Vuolo and Matthew Schwartz.

How can you listen to these podcasts?

According to Axios, the podcasts will be misogynist anywhere people get their podcasts. There will moreover be a public RSS feed. Subscribers will get wangle to uneaten content, like full-length interviews.

Subscribers can segregate to pay $7 monthly, $70 annually or $200 annually to be a “founding member”. Founding members get uneaten perks.

Do we really need flipside podcast network that locks (most) of their content overdue paywalls? It sounds to me like a listener can listen to a Booksmart Studios podcast from wherever they get their podcasts, and moreover through RSS. But, what the listeners – who don’t spend money get – will not be a full podcast episode.

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