High-quality UX for websites and apps is no longer a nice-to-have, it’s a must-have if a visitor is to succeed. But scaling the impact of UX teams is not simple, and in recent years teams have turned to what’s know as DesignOps platforms to help them.
Now, a new startup hopes to wilt a key DesignOps platform for UX teams, and has raised money to help it, in turn, scale-up.
Zeroheight has now raised a $10 million Series A funding round led by Tribe Capital, with participation from Adobe, Y Combinator, FundersClub and Expa, as well as sweetie-pie investors including Tom Preston-Werner (co-founder of GitHub), Bradley Horowitz (VP Product at Google), Irene Au (built and ran UX diamond for Google) and Nick Caldwell (VP Engineering at Twitter).
London-based zeroheight will now expand to the San Francisco/Bay Area, and grow the team wideness the board. Its focus so far has been on UX documentation, but it will now moreover explore other areas such as latter the gap between diamond and development.
Co-founder Jerome de Lafargue said: “zeroheight does for UX what DevOps platforms like GitHub do for towers and shipping code, providing a inside place to document and manage UX components, coupled with diamond APIs that indulge teams to skip the diamond hand-off stage entirely and speed up the UX wordage process.”
He said the visitor addresses the scaling problem for UX teams: “Problems have emerged considering UX teams have grown dramatically in the past few years, considering UX is now so important for most companies to just compete. And so considering of this you now need centralization, you need components that are reusable so that teams can be efficient and not lose quality as it keeps shipping.”
Zeroheight counts several Fortune 500 companies like Adobe and United Airlines as customers among its 1,300 consumer base.